Department: Marketing & Communications
Employment Type: Full-Time
Location: Lagos, Nigeria
Work Mode: On-site
Experience Level: Mid-Level
About the Role
Paulate Specialist Hospital is looking for a creative, strategic, and healthcare-conscious Social Media Manager to manage and grow our online presence across social media platforms.
The ideal candidate should be able to turn healthcare information and hospital services into clear, engaging, and trustworthy content that educates our audience, builds brand awareness, and encourages appropriate engagement with our services.
Key Responsibilities
- Develop and execute social media content strategies.
- Create and manage weekly and monthly content calendars.
- Write engaging captions and healthcare-related content.
- Create or coordinate graphics, reels, videos, and other social media assets.
- Manage the hospital’s social media pages and online community.
- Respond to comments, messages, and enquiries professionally.
- Promote hospital services, specialist clinics, health campaigns, and events.
- Research relevant healthcare topics and develop patient-friendly educational content.
- Monitor social media trends and identify opportunities for relevant content.
- Track social media performance and prepare regular reports.
- Collaborate with healthcare and administrative teams to obtain accurate information for content.
- Maintain consistency in the hospital’s tone, visual identity, and messaging.
Requirements
- Proven experience managing social media accounts for a business, healthcare organization, or professional brand.
- Strong writing and communication skills.
- Good understanding of Instagram, Facebook, TikTok, and other relevant platforms.
- Ability to create engaging social media graphics and short-form video content.
- Knowledge of Canva or similar design tools.
- Good understanding of content strategy and social media analytics.
- Strong attention to detail.
- Ability to communicate healthcare information responsibly and accurately.
- Ability to work independently and meet deadlines.
Preferred Qualifications
Experience working with a hospital, healthcare organization, medical brand, pharmacy, HMO, or other health-related organization will be an advantage.
Knowledge of healthcare communication, patient education, and digital marketing is also desirable.
What We’re Looking For
We are looking for someone who is:
- Creative and proactive
- Organized and reliable
- A strong storyteller
- Comfortable working with healthcare content
- Patient-focused
- Detail-oriented
- Open to feedback
- Able to translate complex information into simple, engaging content
Demo Test
Shortlisted candidates may be required to complete a brief social media content assignment to demonstrate their:
- Content strategy
- Writing ability
- Creativity
- Understanding of healthcare communication
- Social media knowledge
- Visual content skills
How to Apply
Interested candidates should submit their CV and relevant portfolio or examples of previous social media work.
Application deadline: open
Only shortlisted candidates will be contacted.
Join Paulate Specialist Hospital
Be part of a team committed to using effective communication to educate, engage, and connect people with quality healthcare.